If your professional photo is 4 or 5 years old, your image is communicating something—without you choosing it: “this isn’t a priority for me” or “I’m still stuck in another stage.” And even if that feels unfair, the truth is that professional decisions are based on perception. An old photo, a poorly framed image, or one that looks too casual can make you lose opportunities without anyone ever telling you.
Updating your portrait isn’t vanity: it’s consistency.
How often should you update a corporate headshot?
There isn’t one universal rule, but there are clear recommendations depending on your profile:
1) Directors / CEOs / Executives
Every 1–2 years
Your image must match your level of responsibility and visibility. At this level, photography is part of positioning.
2) Freelancers and entrepreneurs
Every 12 months
If you sell services, your face is part of the product. An updated photo communicates evolution and professionalism.
3) Sales professionals or high-contact roles
Every 6–12 months
Your image directly influences trust and the buying decision.
Clear signs you need a new session
You should update your photo if:
-
your photo is older than 2 years
-
your style has changed (hair, glasses, beard, etc.)
-
your energy today is different
-
you’ve changed role or industry
-
your current image doesn’t project authority
In short: if your photo doesn’t represent who you are today, it’s time to renew it.
Why does an updated photo matter so much?
Because a professional portrait is:
-
proof of seriousness (I take my image seriously)
-
an act of consistency (I am who I say I am)
-
a message of trust (I don’t hide my identity)
-
a symbol of professional level
Not sure yet? Ask yourself this:
Would your current photo help you sell yourself in 30 seconds of silence?
If the answer is no, it’s time to update it.
👉 You can book your corporate portrait session through the website and choose the pack based on your needs: LinkedIn, website, press, or full premium photography.
